Episode 68: Should I Jump?

leap You have a job and it’s paying the bills. Maybe it’s even more than paying the bills, you are making really good money!

Your family is taken care of, you have good healthcare, all of your kids needs are taken care of, and you have money left over to invest. You can even go out on a couple date nights a month! Life is good!

Except… you know this isn’t the job for you.

You know you’re done with it.

You will never achieve your life goals in this job.

In this job, you work for someone else, you live by their rules, you focus on their priorities…

And then it happens, you see what may be THE OPPORTUNITY to make THE LEAP! But should you?

This week, over a terrible phone connection, Brecht and Scott field a listener question about whether, and how, to make the leap. We both come at this from different angles, but at the end, we offer up something of a framework (very casual of course) to work through this issue.


Episode 67: Spreadsheets FTW!


It’s an oft quoted mantra of bootstrappers… “If you want to find ideas for customs apps to build, find out where businesses use spreadsheets”. On the one hand, spreadhsheets are a gift of the gods when it comes to rapid prototyping. On the other, they often turn into huge festering masses of cross workbook links […]

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Episode 66: Doing the Most Important Things


Each day, everyday, we think up more things to do. Write a blog post, paint the house, clean the bathroom, re-work the sales page, change the colors, add more analytics… When does it stop? It never stops. You are a creator, a thinker, you can see a better way and you can make plans to […]

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Episode 65: Choosing your First Customers


What if you could choose exactly who signed up for your offering? This is something we really screwed up with CRELister when we were launching it last fall. We thought “Everyone in the Austin market should love us”. And when we launched it, we got nothing. Crickets. 600 outbound emails, 10 phone calls, 1 signup. […]

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Episode 64: Go After the 90k+ Businesses that will PAY YOU


Check out this link: https://www.census.gov/econ/smallbus.html Look at that band of companies with 100-500 employees… As a rule of thumb, an average company generates about 100k / employee, at least they did when Scott went to business school in 2002. There are 90 friggin thousand companies in the US with 10M-50M in revenue. These companies can […]

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Episode 63: The Power of Scarcity


This is your last chance! Act before its too late! This offer is never coming back! There are so many variations on this theme, and there’s a reason. Scarcity works. In this episode Brecht reveals some crazy results he got on his launch of the Distressed Pro Academy, and how he’s planning to limit access […]

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Episode 62: Take Smaller Bites


Your mom always told you to take small bites. “You’re gonna choke, you’re making a mess, it’s impolite…” But you, you insolent little kid, you still shoved your mouth so full of the delicious spaghetti carbonara that you could barely chew without spewing pasta all over the table. “Ha ha”, you thought, “I can do […]

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Episode 61: Stress Less


When you’re taking on the world it’s stressful and it can feel like we’re taking on the world every single day when we’re running our own business, maybe raising a family and generally “making it happen”. Stress can feel like it comes from the outside but it doesn’t it comes from how we react to outside circumstances […]

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Episode 60: Your Business is What you Decide it Will Be


For the last couple of weeks Scott has been complaining about the stresses of running a development shop, lack of sleep, lack of time, you name it. At the same time Brecht is talking about embarking on a year (multi-year?) nomadic voyage through the states with his wife, three kids, and a dog. In this […]

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Copy Hacking with Joanna Wiebe


Joanna Wiebe is the startup’s copywriter. She’s written a variety of detailed guides that help startups get more leads and convert more visitors to sales with good copy. Joanna’s company CopyHackers also does conversion rate optimization for better SaaS businesses like Mad Mimi and and Crazy Egg. In this interview we go in depth into […]

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